Making Money from Selling Advertising Space
By: Dan Beal
If you would observe the company that delivers the daily
paper to your doorstep for a business case study, you will
come to learn that the newspaper publisher hires reporters,
writers and other important staff to create the contents
and deliver the papers to their readers.
In addition to the above mention, the publisher has to
invest regularly in heavy duty machineries and tons of
papers in printing tons of newspapers on a daily basis.
And in order to ensure that the newspapers are delivered on
time, the publisher appoints agents at every part of the
covered territory.
So, how does the newspaper company make money? It is
obvious that selling a copy of the papers at less than a
dollar would not even be able to even fund the operations.
The answer? Selling advertising spaces! You have definitely
seen lots of advertisements in the newspaper. The publisher
simply sells advertising space in the papers to advertisers
who want to leverage their advertising efforts on the
paper’s high readership.
On the same analogy, you can make money the exact way from
your newsletter: simply by selling advertising space to
prospective advertisers!
If your mailing list size exceeds 1,000 (5,000 is
recommended) subscribers and beyond, you can start selling
advertising space for say, $10.00 per sponsor ad.
In this manner, you turn every issue you send out to your
subscribers into a profit-pulling device. And since there
is virtually no end to the stream of advertisers as
products, services and businesses are cropping every single
day in every industry imaginable, so are your money making
opportunities.
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This article may be reprinted freely as long as the
reference box remains intact.
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